Branding for Meraki, a fashion label offering a collection of contemporary yet trendy demi-couture and casual wear for the modern woman, Meraki is about a lifestyle; a fusion of style, form, and function.
The custom typography was created keeping in mind the focus of the label which is the edgy use of silhouettes, delicate fabrics, teamed with an eclectic play of color and print, finished off with beautifully embellished details by a team of skillful Indian artisans.
P.S. Meraki, in Greek, means to do something with soul, creativity, or love; to put something of yourself into your work.