SUSTAINABLE | REAL | ETHICAL | COMFORTABLE
Logo and branding for Aslee. 'Aslee’ is a word from the Hindi and Nepali language that translates to Real. In essence, it also signifies purity, authenticity, and strength. In this word, we found the representation of all that we stand for. Our attitude towards life and work, the focus on building real, durable, ecologically responsible and fashionable products.
All of this from fabrics that are sourced locally to empower communities & save Himalayan diversity.